Amazing Oriental 30th anniversary illustration

The Netherlands’ oldest and largest Asian supermarket chain celebrates its 30th anniversary in 2016. As part of their celebration, they are giving out cotton canvas tote bags to their customers. They commissioned me to create a concept and illustration for the bags, hoping that their customers would use the bags every day, and not only for shopping. On one side of the bag is the phrase “Have you eaten yet?”, which is known as a typical greeting amongst Asians, but also “educates” non-Asians to this part of the culture. On the other side of the bag are hand drawn illustrations of various Asian ingredients and food items. These bags are being distributed throughout the country.