Case study: D’Jungle Humans

This was originally a case study of an existing company. I was recently informed that they didn’t want their name used anywhere outside their company, so I’ve created a fictional company instead, since I believe that this is still an interesting and important case study for my development.

The fictional company’s background: D’Jungle Humans offers corporate training in the great outdoors and has existed for 20 years. I felt that this would be a good opportunity to study how their logo could be brought into the 21st century. Read on to discover my thought process in updating this fictional company’s logo and identity.