TPA Global came to me for a brand refresh following membership and partnership formations with transfer pricing firms around the world. They wanted to create one parent brand that all member firms could integrate with their own firm’s branding. The only thing they wanted to keep from their current branding was their logo. I created a simple and unobtrusive system that would be easily integrated into other branding systems while looking professional and corporate. The most noticeable part of the new branding is the use of a modern, widely available typeface such as Roboto and two thin curved lines at the side.