I was approached to design a logo and business cards for Luxury4Lease, an online brand which offers luxury goods from the latest season for rent to members. The first offering will be luxury handbags, and they will eventually expand to jewellery and watches. The identity needed to be broad enough to cover both the male and female segments, and convey class and luxury. I decided to go for a modern and minimalistic design to hint at the brand’s Scandinavian roots. The monogram consists of the characters ‘L4L’, and is repeated as a letterpressed pattern on the back of the business cards.