MERX (concept)

MERX is a communications and marketing agency which specialises in online marketing and event management to empower the brand experience.

The virtual world and the real world are probably the most opposite elements you can find. Yet, I wanted to incorporate both of these worlds into one logo.​

Inspired by origami’s simplicity and its handmade, three-dimensional and precise quality, I created this design. Using origami as inspiration, I try to bring a sense of being hands-on and three-dimensional together with the sharp, straight and precise lines of the digital world.