Metrician is an intelligent software which works with data. Its great selling point is that it can be integrated into any organisation and its existing systems, processing the data seamlessly and creating user-requested results regardless of which data input system is being used. This is a major benefit for global organisations who may be using different systems in each country or each child company.
Now if you thought that sounded straightforward, the five-hour workshop and subsequent Q&A sessions did its work. Heh.
The solution we presented is to keep the overall look simple and approachable. No confusing customers with technical details hoping to sound “professional”; the reason being that people don’t want to learn about a product, they want to know it instantly. So we used basic shapes and colours that click.