Twinkle Cakes is a passionate baker friend of mine who started out from her own kitchen in early 2013. For the logo, I had initially baked a large, flat cookie and used bright yellow clay representing decorative icing to form the wordmark. It was a fun idea, and the client loved it, but it eventually became clear that it was too difficult to incorporate into promotional materials. By playing around with the checkered cloth on the background, I eventually created a diamond pattern encased in the original circular cookie shape, which can also be associated with the word “twinkle”. This more graphical version of the logo, including the diamond pattern, made it much easier to use throughout the print designs.