3M Christmas campaign

I was approached by Poet Farmer to work with their team and art direct a social media campaign for 3M. Their concept was “31 days of #LifeWith3M”. The idea was to produce 31 catchy animations, showing how 3M technology is applied to everyday life during the Christmas and winter season.

We worked day and night to produce not only the concepts for each animation, but also the copy and composition of each frame. The results were fantastic – throughout Europe, many of 3M’s social media country accounts uploaded these animations and users engaged with them by sharing and commenting on the posts via Facebook, Twitter and LinkedIn.

Below is a selection of the animations we produced and shared.