Praktijk Kirsten is a psychologist’s practice located in Delft. She wanted to refresh her brand to make it warmer, more approachable and down-to-earth. I started first by researching her therapy method – cognitive behavioural therapy – and tried to combine what I learnt with evoking emotions of warmth and approachability. The design chosen is based upon dots and pathways. The six dots represent the six steps in the treatment, and the lines which connect the dots represent the journey that the patients embark upon. The lines are ever-changing and symbolise each patient’s individual choices and paths to recovery.